Ok, John — literally everything in this video that isn't a building or a human being was put together by my creative team. The mission was juicy: bring 6 teams together as one powerful culture. It was hard - nobody wanted it; they each wanted to focus on their own metrics. So we presented "ONE/ONC" (one oncology) as a desirable consumer brand. And they bought in.
Okay, so, 9 years ago, I helped to launch a product, which also launched a biologics business unit, which also-also launched the winningest culture I have ever seen - the Best Of the Best Without the Attitude - BOBWA Nation. Nine years later, because they still count on us, I felt like making their (very musical) team a custom music mix and video of their own - unasked for, unexpected, totally Dan and totally them.
Small team. Rare disease. Launch meeting. We designed it in the round for a few reasons: so that the team would actually always be looking at the team, as a context for the presentations: we’re in this together. Also did presentations & performances on satellite stages so that the audience, in swivel chairs, would have to “seek” and be active participants in event. What’s cool is having an entire room to work with as the canvas (and not just a banner ad, web page, app Home Screen, etc). So that’s it! Fun stuffs!