Literally everything in this video that isn't a building or a human being was designed by my creative team. The mission was huge (and therefore juicy): bring 6 teams together as one powerful culture. It was hard - nobody wanted it; they each wanted to focus on their own metrics. So we presented "ONE/ONC" (one oncology) as a desirable consumer brand. And they bought in.
Okay, so, 9 years ago, we helped to launch a product, which also launched a business unit, which also-also launched the winningest culture I have ever seen - the Best Of the Best Without the Attitude - BOBWA Nation. Nine years later, because they still count on us, I felt like making their (very musical) team a music mix and video of their own - unasked for, unexpected, totally Dan and totally them.
Though I make a brief, shaggy appearance in this video, what made me most proud is having given this assignment away to my team of artists. I think (hope?) you know me as being mentor-minded. Inviting music video and lighting artists to work in 3D, live, in a room, to involve the audience was really gratifying. So.. as promised: cool stuff!!!